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La importancia de los promotores en el sector tecnológico
Una mirada en profundidad a los promotores en el sector tecnología: características del perfil, funciones y beneficios para tu marca La tecnología está cada vez
Gestión del PDV
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Three Keys for commercial directors who want to sell more and better in the pharmacy channel
Marc Fernández, Commercial and Marketing Director at Primer Impacto, tells you the keys to achieving success in the pharmacy channel. There are many factors that
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Optimal Assortment: Essential to improve sell-out
Dani Nova, KAM at Primer Impacto, summarizes for us in less than two minutes the importance of the optimal assortment and the advantages of applying it: ✔️
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Is your brand ready for what the world of retail holds in 2023?
CHALLENGES AND TRENDS In a context of change and evolution in the consumer shopping experience, more than ever, brands must be
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How does the consumer perceive this Christmas in Spain?
Given the socioeconomic reality in Spain, this year Christmas shopping is being much more planned. Nearly three out of four buyers will have started
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Las mejores recetas retail para tus dolores en el canal farma
¿Tienes dudas sobre qué estrategia utilizar en tus acciones en farmacia? En Primer Impacto, creamos Doctor Farma, una herramienta que te da la mejor receta
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Black Friday: ¿Cómo preparar tu marca en el PDV para la temporada?
La cuenta atrás está en marcha…⏰ En Primer Impacto sabemos la importancia del Black Friday. Esta es una temporada de alto volumen de ventas y
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¿Conoces el concepto Perfect Store?
Perfect Store es una práctica para mejorar la experiencia de compra en el PDV mejorando la relación entre el consumidor y el producto y, por
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PI Talk to Nivea
Free Webinar: NEW CHALLENGES FOR THE POS PI talks to Nivea: Find out how to successfully manage the POS and how to continue to lead the market in the "new
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IS YOUR BRAND READY TO SUCCEED AT THE POS THIS SEASON?
The PI Checklist The most anticipated season of the year for brands is approaching, are you ready? In PI we leave you a checklist with the points
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