Gestión del PDV
Is your brand ready for what the world of retail holds in 2023?
CHALLENGES AND TRENDS In a context of change and evolution in the consumer shopping experience, more than ever, brands must be
Guides
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Gestión del PDV
IS YOUR BRAND READY TO SUCCEED AT THE POS THIS SEASON?
The PI Checklist The most anticipated season of the year for brands is approaching, are you ready? In PI we leave you a checklist with the points
POS training
WHAT ARE THE BEST KPIS FOR YOUR POS STRATEGY?
Discover which are the indicators that will help you fine-tune your strategy, correctly choose the actions to carry out at the point of sale and achieve
Blog
La importancia de los promotores en el sector tecnológico
Una mirada en profundidad a los promotores en el sector tecnología: características del perfil, funciones y beneficios para tu marca La tecnología está cada vez
infographic
Factors that determine loyalty to a brand
That consumer loyalty is key for all brands is nothing new, but it becomes especially relevant in times of crisis
Blog
Three Keys for commercial directors who want to sell more and better in the pharmacy channel
Marc Fernández, Commercial and Marketing Director at Primer Impacto, tells you the keys to achieving success in the pharmacy channel. There are many factors that
PIkipedia pills
Optimal Assortment: Essential to improve sell-out
Dani Nova, KAM at Primer Impacto, summarizes for us in less than two minutes the importance of the optimal assortment and the advantages of applying it: ✔️
Blog
Primer Impacto joins Globe Groupe to conquer Europe.
Badalona Primer Impacto, the Spanish company based in Badalona that provides marketing services at the point of sale, is integrated into Globe Groupe, a firm
infographic
Retail Outlook 2023
According to Zebra's 15th Annual Consumer Study, the shopper is back in stores (76%) but the changes are many. The
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