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Factors that determine loyalty to a brand
That consumer loyalty is key for all brands is nothing new, but it becomes especially relevant in times of crisis
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Retail Outlook 2023
According to Zebra's 15th Annual Consumer Study, the shopper is back in stores (76%) but the changes are many. The
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How does the consumer perceive this Christmas in Spain?
Given the socioeconomic reality in Spain, this year Christmas shopping is being much more planned. Nearly three out of four buyers will have started
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La importancia de los promotores en el sector tecnológico
Una mirada en profundidad a los promotores en el sector tecnología: características del perfil, funciones y beneficios para tu marca La tecnología está cada vez
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Factors that determine loyalty to a brand
That consumer loyalty is key for all brands is nothing new, but it becomes especially relevant in times of crisis
Blog
Three Keys for commercial directors who want to sell more and better in the pharmacy channel
Marc Fernández, Commercial and Marketing Director at Primer Impacto, tells you the keys to achieving success in the pharmacy channel. There are many factors that
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Optimal Assortment: Essential to improve sell-out
Dani Nova, KAM at Primer Impacto, summarizes for us in less than two minutes the importance of the optimal assortment and the advantages of applying it: ✔️
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Primer Impacto joins Globe Groupe to conquer Europe.
Badalona Primer Impacto, the Spanish company based in Badalona that provides marketing services at the point of sale, is integrated into Globe Groupe, a firm
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Retail Outlook 2023
According to Zebra's 15th Annual Consumer Study, the shopper is back in stores (76%) but the changes are many. The
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