fidelidad
Factors that determine loyalty to a brand
That consumer loyalty is key for all brands is nothing new, but it becomes especially relevant in times of crisis
Success Stories
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Blog
Tres Claves para directores comerciales que quieren mejorar técnicas de venta en el canal farmacia
Marc Fernández, Director Comercial y Marketing en Primer Impacto, te cuenta las claves para alcanzar el éxito en el canal farmacia mediante técnicas de venta.
PIkipedia pills
Optimal Assortment: Essential to improve sell-out
Dani Nova, KAM at Primer Impacto, summarizes for us in less than two minutes the importance of the optimal assortment and the advantages of applying it: ✔️
Blog
Primer Impacto se une a Globe Groupe para conquistar Europa
Badalona Primer Impacto, the Spanish company based in Badalona that provides marketing services at the point of sale, is integrated into Globe Groupe, a firm
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Retail Outlook 2023
El futuro del Retail en el 2023 Según el 15.° Estudio Anual del Consumidor realizado por Zebra, el comprador ha vuelto a las tiendas (76
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Is your brand ready for what the world of retail holds in 2023?
CHALLENGES AND TRENDS In a context of change and evolution in the consumer shopping experience, more than ever, brands must be
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