{"id":5491,"date":"2023-01-16T08:26:14","date_gmt":"2023-01-16T08:26:14","guid":{"rendered":"https:\/\/primer-impacto.com\/?p=5491"},"modified":"2024-02-27T19:23:05","modified_gmt":"2024-02-27T19:23:05","slug":"primer-impacto-se-une-a-globe-groupe-para-conquistar-europa","status":"publish","type":"post","link":"https:\/\/primer-impacto.com\/pt\/primer-impacto-se-une-a-globe-groupe-para-conquistar-europa\/","title":{"rendered":"Primer Impacto se une a Globe Groupe para conquistar Europa"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Badalona<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primer Impacto, la empresa espa\u00f1ola basada en Badalona de servicios de marketing en el punto de venta, se integra en Globe Groupe, una firma europea basada en Par\u00eds y dedicada al Shopper Marketing y a las ventas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Globe Groupe entra en el capital de Primer Impacto al hacerse con una participaci\u00f3n de control y Luis Mestre, co-fundador de la compa\u00f1\u00eda seguir\u00e1 liderando la empresa como CEO y accionista minoritario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan Luis Mestre \u201cesta f\u00f3rmula permite acelerar el crecimiento y seguir ofreciendo un servicio de m\u00e1xima calidad, al mismo tiempo que se mantiene intacta la cultura de cuidado y desarrollo de las personas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esta operaci\u00f3n, Globe desembarca en Espa\u00f1a y Portugal y consolida su apuesta por Europa, donde adem\u00e1s de su mercado local en Francia, ya cuenta con empresas en Alemania y Reino Unido.<\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#f3003a;font-size:16px\"><a href=\"https:\/\/primer-impacto.com\/pt\/pi-conversa-con-nivea\/\">Accede al contenido completo del Webinar gratuito: NUEVOS DESAF\u00cdOS PARA EL PDV en PI conversa con Nivea<\/a><\/h2>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta operaci\u00f3n permite reforzar el crecimiento de Primer Impacto en Espa\u00f1a y Portugal mediante el acceso a m\u00e1s clientes, nuevas herramientas tecnol\u00f3gicas y un know-how m\u00e1s<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">amplio. Tras crecer un 14% en 2022 alcanzando los 15,2M\u20ac de facturaci\u00f3n, Primer Impacto proyecta una cifra de negocios para 2023 de 21M\u20ac, un 38% superior a 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cPara el mercado, esta fusi\u00f3n es lo mejor de ambos mundos: experiencia, agilidad y, sobre todo, la potencia de una oferta europea que responde a todos los retos comerciales de los clientes. Es una verdadera ventaja para los clientes y una oportunidad para los equipos\u201d, a\u00f1ade Jeremy Dahan, presidente de GLOBE GROUPE.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre GLOBE GROUPE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fundado en 2002, GLOBE GROUPE es el grupo l\u00edder europeo dedicado a Shopper Marketing y Ventas con una gran experiencia en High Tech, Belleza y FMCG. Su misi\u00f3n es apoyar la transformaci\u00f3n comercial de las marcas e impulsar las ventas abordando las nuevas necesidades del comercio minorista: phygital, shopper centric, experiencial, entre otras. Como una verdadera ShopperHouse, la fortaleza radica en la capacidad para actuar en todos los puntos de contacto del viaje del comprador: Activaci\u00f3n de marca, Merchandising, Fuerza de ventas B2B y B2C, Compras en vivo y m\u00e1s. GLOBE GROUPE tiene m\u00e1s de 300 empleados en sus empresas de Francia, Suiza y Alemania con expertos que se complementan en las distintas \u00e1reas del Shopper Marketing: GLOBE, GLOBE Travel Retail, TechSell, GLOBE Factory y GLOBE Live Shopping.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">GRUPO GLOBE tiene alrededor de 100 clientes activos y prev\u00e9 una facturaci\u00f3n 2023 cercana a los 100M\u20ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre Primer Impacto<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primer Impacto lleva m\u00e1s de 17 a\u00f1os desarrollando soluciones a medida para ayudar a las marcas a lograr sus objetivos estrat\u00e9gicos en el punto de venta. Cuenta con una amplia experiencia trabajando para marcas top en Farma, Cosm\u00e9tica, High Tech, FMCG y Banca donde desarrollamos servicios de equipos de ventas, merchandising, promotores, formadores y auditores del punto de venta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Est\u00e1n plenamente comprometidos con un prop\u00f3sito: generar los mejores resultados para las marcas, cuidando y desarrollando a las personas. En cada proyecto aplican su sistema integral de gesti\u00f3n de punto de venta, para llevar las ventas de sus clientes al siguiente nivel. Su proceso de mejora constante garantiza el \u00e9xito de los proyectos que gestionamos, poniendo foco en las personas y los resultados.<\/p>","protected":false},"excerpt":{"rendered":"<p>Badalona Primer Impacto, la empresa espa\u00f1ola basada en Badalona de servicios de marketing en el punto de venta, se integra en Globe Groupe, una firma europea basada en Par\u00eds y dedicada al Shopper Marketing y a las ventas. Globe Groupe entra en el capital de Primer Impacto al hacerse con una participaci\u00f3n de control y [&hellip;]<\/p>","protected":false},"author":1,"featured_media":5494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[265],"class_list":["post-5491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-notas-de-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primer Impacto se une a Globe Groupe - Primer impacto<\/title>\n<meta name=\"description\" content=\"Primer Impacto, empresa especializada en marketing en el punto de venta, se une a Globe Groupe, dedicada al Shopper Marketing y ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primer-impacto.com\/pt\/primer-impacto-se-une-a-globe-groupe-para-conquistar-europa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primer Impacto se une a Globe Groupe - 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