{"id":3210,"date":"2018-11-29T18:56:30","date_gmt":"2018-11-29T18:56:30","guid":{"rendered":"https:\/\/primer-impacto.com\/?p=1353"},"modified":"2024-03-06T12:04:00","modified_gmt":"2024-03-06T12:04:00","slug":"voy-a-medir-tu-presencia","status":"publish","type":"post","link":"https:\/\/primer-impacto.com\/pt\/voy-a-medir-tu-presencia\/","title":{"rendered":"Voy a medir tu presencia"},"content":{"rendered":"<p>Todos sabemos que la correcta colocaci\u00f3n de un producto o de los materiales de visibilidad de dicho producto en el punto de venta nos va a ayudar a transmitir imagen de marca, a generar un recuerdo y, todav\u00eda m\u00e1s importante, a activar esa imagen en el momento de la decisi\u00f3n de compra.<\/p>\n<p>En primer impacto somos especialistas en la colocaci\u00f3n e instalaci\u00f3n de materiales plv y conocemos la importancia que tiene para la marca no s\u00f3lo estar presente en la tienda si no estar en el lugar correcto para conseguir el impacto deseado en el momento preciso.<\/p>\n<p>Coca-Cola European Partner Iberia ha confiado en nosotros para medir la correcta activaci\u00f3n de su marca en m\u00e1s de 10.000 puntos de venta. Chequeamos elementos exteriores de publicidad (terraza), escaparates, elementos ligeros de interior, exhibidores, equipos de frio (uso correcto de neveras de la marca con producto Coca-Cola y funcionamiento correcto), vending, etc.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1354 aligncenter\" src=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2018\/11\/coca.jpg\" alt=\"\" width=\"418\" height=\"313\" srcset=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2018\/11\/coca.jpg 1000w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2018\/11\/coca-300x225.jpg 300w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2018\/11\/coca-768x576.jpg 768w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/p>\n<p>Y \u00bfC\u00f3mo lo hacemos?<\/p>\n<ul>\n<li>Dimensionamos la auditor\u00eda (10.000 visitas son muchas visitas)<\/li>\n<li>Apoyamos la definici\u00f3n de la informaci\u00f3n a recoger y seleccionamos la muestra representativa si procede<\/li>\n<li>Seleccionamos personas conocedoras del canal y les formamos para llevar a cabo la auditor\u00eda<\/li>\n<li>Realizamos un doublecheck de la informaci\u00f3n recogida contrast\u00e1ndola con las fotos tomadas en el punto de venta. Esta revisi\u00f3n la realiza un equipo independiente con la misma formaci\u00f3n que los equipos sobre el terreno<\/li>\n<li>Llamamos a tienda (muestra) para corroborar la calidad de nuestra visita<\/li>\n<li>Gestionamos y analizamos la informaci\u00f3n a trav\u00e9s de scoring que facilita las conclusiones y la toma de decisiones<\/li>\n<li>Seguimiento e informe final a trav\u00e9s de herramienta BI<\/li>\n<\/ul>\n<p>Est\u00e1 claro que estar presente en el punto de venta es indispensable para la marca pero tener la seguridad de estar bien ubicado en la tienda y de que tus elementos de visibilidad cumplen con su funci\u00f3n es la mejor manera de asegurarte el retorno de tu inversi\u00f3n BTL<\/p>","protected":false},"excerpt":{"rendered":"<p>Todos sabemos que la correcta colocaci\u00f3n de un producto o de los materiales de visibilidad de dicho producto en el punto de venta nos va a ayudar a transmitir imagen de marca, a generar un recuerdo y, todav\u00eda m\u00e1s importante, a activar esa imagen en el momento de la decisi\u00f3n de compra. En primer impacto [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"inline_featured_image":false,"footnotes":""},"categories":[256],"tags":[265],"class_list":["post-3210","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-visibilidad","tag-notas-de-blog","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voy a medir tu presencia - Primer impacto<\/title>\n<meta name=\"description\" content=\"La colocaci\u00f3n estrat\u00e9gica de tus productos puede impulsar tu marca y aumentar las ventas en el punto de venta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primer-impacto.com\/pt\/voy-a-medir-tu-presencia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voy a medir tu presencia - 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