{"id":7920,"date":"2025-12-03T14:31:44","date_gmt":"2025-12-03T14:31:44","guid":{"rendered":"https:\/\/primer-impacto.com\/?page_id=7920"},"modified":"2025-12-19T11:06:11","modified_gmt":"2025-12-19T11:06:11","slug":"gestion-punto-de-venta","status":"publish","type":"page","link":"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta\/","title":{"rendered":"Gesti\u00f3n de punto de venta"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"7920\" class=\"elementor elementor-7920\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6790f39 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6790f39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38bf43c\" data-id=\"38bf43c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0e9e12 elementor-widget elementor-widget-heading\" data-id=\"f0e9e12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n de Punto de Venta para potenciar el sell-out<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284cb4d elementor-widget elementor-widget-text-editor\" data-id=\"284cb4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una estrategia de marca se completa con una gesti\u00f3n de punto de venta eficaz, que garantiza disponibilidad, visibilidad y ejecuci\u00f3n correcta en el momento clave: cuando el consumidor toma su decisi\u00f3n de compra.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db8ae25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8ae25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ef1d4\" data-id=\"58ef1d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d117261 elementor-widget elementor-widget-heading\" data-id=\"d117261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n del punto de venta por expertos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-765f0a7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"765f0a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEn <strong class=\"destacado\">Na\u00a0Primer Impacto,<\/strong> somos tu partner estrat\u00e9gico para una gesti\u00f3n de <strong class=\"destacado\">ponto de venda<\/strong> eficaz, personalizada y orientada a resultados.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ce9a6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ce9a6b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e21246\" data-id=\"4e21246\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af57ad2 elementor-widget elementor-widget-text-editor\" data-id=\"af57ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confiar en nuestro equipo significa delegar en profesionales con experiencia comprobada. Transformamos la complejidad del canal retail en una ejecuci\u00f3n alineada con tu estrategia, con datos, reportes claros y una ejecuci\u00f3n \u00e1gil y adaptada al dinamismo del entorno.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aced103 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"aced103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visibilidad de marca optimizada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cumplimiento de planogramas y acuerdos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Reducci\u00f3n de roturas de stock<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ejecuci\u00f3n adaptada a cada punto de venta<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Informaci\u00f3n accionable en tiempo rea<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d831e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d9d831e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form_contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Falamos?<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6d14987\" data-id=\"6d14987\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e3c18c elementor-widget elementor-widget-spacer\" data-id=\"8e3c18c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e745a3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e745a3f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-63df0ec\" data-id=\"63df0ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5617676 elementor-widget elementor-widget-heading\" data-id=\"5617676\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00a1Vamos a alcanzar tus objetivos en el punto de venta!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0c91a31\" data-id=\"0c91a31\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a38c71a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a38c71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#form_contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Diz-nos aquilo que precisas<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ce333d elementor-widget elementor-widget-heading\" data-id=\"4ce333d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Criamos solu\u00e7\u00f5es \u00e0 medida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c13af3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c13af3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1037ab4\" data-id=\"1037ab4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50210f elementor-widget elementor-widget-heading\" data-id=\"f50210f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestra metodolog\u00eda GPV<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd8bff elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8fd8bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEl foco en la mejora continua es nuestra garant\u00eda de \u00e9xito. En Primer Impacto trabajamos con una metodolog\u00eda propia que permite ejecutar con eficiencia, precisi\u00f3n y adaptabilidad. <strong class=\"destacado\">\u00bfC\u00f3mo lo hacemos?<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b421ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b421ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1d72d30\" data-id=\"1d72d30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b2423d elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"4b2423d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4e815 elementor-widget elementor-widget-heading\" data-id=\"6d4e815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diagn\u00f3stico y an\u00e1lisis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46c6118 elementor-widget elementor-widget-text-editor\" data-id=\"46c6118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Conocemos tus objetivos, analizamos el PDV y el contexto comercial para definir una estrategia realista y ajustada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9a26417\" data-id=\"9a26417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5cd56b elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"f5cd56b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce99554 elementor-widget elementor-widget-heading\" data-id=\"ce99554\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dise\u00f1o de la acci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eff5dfa elementor-widget elementor-widget-text-editor\" data-id=\"eff5dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Planificamos operativamente seg\u00fan canal, producto y consumidor, enfocados en visibilidad o recomendaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0237973\" data-id=\"0237973\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-872efdd elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"872efdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a538a84 elementor-widget elementor-widget-heading\" data-id=\"a538a84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Equipos a medida<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e983ab9 elementor-widget elementor-widget-text-editor\" data-id=\"e983ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reclutamos, formamos y asignamos gestores especializados seg\u00fan perfil, canal y proyecto. Equipos competentes y motivados desde el primer d\u00eda.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a76786c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a76786c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-8cc9b39\" data-id=\"8cc9b39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5b2bb94\" data-id=\"5b2bb94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf7036 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"4cf7036\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d704978 elementor-widget elementor-widget-heading\" data-id=\"d704978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medici\u00f3n y control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade4e46 elementor-widget elementor-widget-text-editor\" data-id=\"ade4e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Supervisamos con reportes y auditor\u00edas en tiempo real para asegurar KPIs y calidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-31f6a49\" data-id=\"31f6a49\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5f732d elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"f5f732d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df299a3 elementor-widget elementor-widget-heading\" data-id=\"df299a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aprendizaje y mejoras<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7bef3d elementor-widget elementor-widget-text-editor\" data-id=\"c7bef3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aplicamos insights de cada campa\u00f1a para perfeccionar las siguientes fases.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-23043e7\" data-id=\"23043e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0917c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0917c77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-303ad76\" data-id=\"303ad76\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80a92cd elementor-widget elementor-widget-heading\" data-id=\"80a92cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre la Gesti\u00f3n de Punto de Venta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0eabdd7 elementor-widget elementor-widget-accordion\" data-id=\"0eabdd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1531\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1531\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfQu\u00e9 es la gesti\u00f3n de punto de venta?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1531\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1531\"><p>La gesti\u00f3n en el punto de venta es un conjunto de acciones dise\u00f1adas para asegurar que los productos est\u00e9n disponibles, correctamente exhibidos, visibles y alineados con la estrategia de marca dentro del canal f\u00edsico.<\/p><p>Incluye tareas clave como cumplimiento de planogramas, reposici\u00f3n, visibilidad, activaci\u00f3n de promociones y recogida de datos en tienda. Conoce m\u00e1s sobre <a href=\"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta-puntos-clave\/\">los puntos clave de la gesti\u00f3n de punto de venta.<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1532\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1532\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfQu\u00e9 beneficios aporta la formaci\u00f3n en el punto de venta?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1532\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1532\"><p>La formaci\u00f3n del personal del punto de venta mejora la capacidad de recomendaci\u00f3n, incrementa el compromiso con la marca y alinea al equipo con los mensajes clave. Esto se traduce en mayor impacto comercial, una ejecuci\u00f3n m\u00e1s eficiente y una mejor experiencia para el consumidor.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1533\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1533\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfC\u00f3mo se mejora la visibilidad en el punto de venta?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1533\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1533\"><p>Para garantizar una visibilidad adecuada de forma constante, lo m\u00e1s eficaz es contar con un equipo de gesti\u00f3n de punto de venta dedicado que garantice producto disponible, bien ubicado y materiales PLV correctamente instalados para maximizar presencia.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1534\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1534\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfQu\u00e9 metodolog\u00eda se sigue para la supervisi\u00f3n y control del PDV?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1534\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1534\"><p>La supervisi\u00f3n se realiza a trav\u00e9s de herramientas propias de Primer Impacto que permiten realizar chequeos, reportes en tiempo real, detecci\u00f3n r\u00e1pida de incidencias y seguimiento de KPIs para ajustes continuos. Esto facilita la adaptaci\u00f3n de la estrategia cuando sea necesario.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1535\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1535\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfEn qu\u00e9 canales es recomendable implantar este servicio?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1535\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1535\"><p>La gesti\u00f3n de punto de venta es aplicable en canales tanto tradicionales como modernos siempre que se tenga distribuci\u00f3n de productos de la marca y una negociaci\u00f3n que lo permita. En cada uno se adapta la ejecuci\u00f3n a las normativas, tipolog\u00edas de tienda, estacionalidad y comportamiento del consumidor.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1536\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1536\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">\u00bfCu\u00e1l es el alcance del servicio de gesti\u00f3n de punto de venta?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1536\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1536\"><p>El alcance puede adaptarse desde campa\u00f1as puntuales hasta estructuras permanentes que operan a nivel nacional o por zonas estrat\u00e9gicas Tambi\u00e9n puede incluir formaci\u00f3n, visibilidad, recogida de datos o acciones promocionales integradas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1537\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1537\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-angle-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-angle-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\"> \u00bfC\u00f3mo se conforman los equipos de gestores de punto de venta en Primer Impacto?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1537\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1537\"><p>Seleccionamos perfiles seg\u00fan canal, producto y tipo de acci\u00f3n. Una vez seleccionados, los gestores reciben formaci\u00f3n inicial y seguimiento continuo, asegurando una ejecuci\u00f3n alineada con los objetivos del cliente y un compromiso sostenido con los resultados.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e31f5b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e31f5b4\" data-element_type=\"section\" data-e-type=\"section\" id=\"form_contact\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7853fd9\" data-id=\"7853fd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4368ab elementor-widget elementor-widget-heading\" data-id=\"e4368ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalizamos nuestros servicios a lo que tu marca necesita<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7472c79 elementor-button-align-stretch elementor-widget elementor-widget-global elementor-global-1094 elementor-widget-form\" data-id=\"7472c79\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Siguiente&quot;,&quot;step_previous_label&quot;:&quot;Anterior&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" id=\"Form_Contact_PI\" name=\"Nuevo formulario\" aria-label=\"Nuevo formulario\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7920\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7472c79\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Primer impacto\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"NOME*\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-apellido elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-apellido\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tApelidos\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[apellido]\" id=\"form-field-apellido\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"APELIDOS\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-phone elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-phone\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tTelem\u00f3vel\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[phone]\" id=\"form-field-phone\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"TELEM\u00d3VEL\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-empresa elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-empresa\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmpresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[empresa]\" id=\"form-field-empresa\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Empresa\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-url elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-url\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tURL\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[url]\" id=\"form-field-url\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"URL\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-ayudar elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-ayudar\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEM QUE TE PODEMOS AJUDAR?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before\">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-caret-down\"><\/i>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[ayudar]\" id=\"form-field-ayudar\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"\">EM QUE TE PODEMOS AJUDAR? *<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"  distribucion\">Distribui\u00e7\u00e3o <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" experiencia-de-compra\">Experi\u00eancia de compra <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" lanzamiento\">Lan\u00e7amento <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" Prescripcion\">Prescri\u00e7\u00e3o <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" promociones\">Promo\u00e7\u00f5es <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" prueba-producto\">Teste de produto <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" roturas-de-stock\">Sa\u00eddas de stock <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" Sell-in\">Venda em <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\" visibilidad\">Visibilidade <\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tVoc\u00ea pode nos explicar um pouco mais?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"1\" placeholder=\"PODES EXPLICAR-NOS MELHOR?\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_7efae47 elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_7efae47]\" id=\"form-field-field_7efae47\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\" required=\"required\">\n\t\t\t\t<label for=\"form-field-field_7efae47\">PRIMER IMPACTO, SL. Como respons\u00e1vel pelo tratamento, tratar\u00e1 os teus dados com a finalidade de dar uma resposta \u00e0 tua consulta ou peti\u00e7\u00e3o. Podes aceder, retificar y suprimir os teus dados, assim como exercer outros direitos consultando a informa\u00e7\u00e3o adicional e detalhada sobre prote\u00e7\u00e3o de dados na nossa Pol\u00edtica de Privacidade.\nLi e aceito as condi\u00e7\u00f5es presentes na <a href=\"https:\/\/primer-impacto.com\/pt\/politica-de-privacidad-web\/\">Pol\u00edtica de Privacidade<\/a> sobre o tratamento dos meus dados, para gerir a minha consulta ou peti\u00e7\u00e3o.\n<span><\/span>\n\n<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-html elementor-field-group elementor-column elementor-field-group-field_93f568d elementor-col-100\">\n\t\t\t\t\t<span style=\"font-size:14px\">Gostar\u00edamos que nos desses o teu consentimento para: enviar-te informa\u00e7\u00e3o comercial sobre os produtos, servi\u00e7os, novidades de PRIMER IMPACTO, SL.<\/span> \t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text\">\n\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3e5ba99]\" id=\"form-field-field_3e5ba99\" class=\"elementor-field elementor-size-sm\" style=\"display:none !important;\">\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_c84724c elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_c84724c\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LdbF5caAAAAAGg498ju9fq_7srSA2sqDKC89WYH\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\" id=\"contactform\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">ENVIAR<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee4291 elementor-widget elementor-widget-html\" data-id=\"8ee4291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    \/*jQuery(document).ready(\n        function(){\n          jQuery(\"#landing-menu a\").click(function(e){\n                e.preventDefault();\n              if(jQuery(this).attr(\"href\") == \"#section-visibilidad\"){\n                  jQuery(\"#section-recomendacion\").hide();\n                  jQuery(\"#section-visibilidad\").show();\n              }else if(jQuery(this).attr(\"href\") == \"#section-recomendacion\"){\n                  jQuery(\"#section-visibilidad\").hide();\n                  jQuery(\"#section-recomendacion\").show();\n              }\n          });   \n        }\n    )*\/\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Gesti\u00f3n de Punto de Venta para potenciar el sell-out Una estrategia de marca se completa con una gesti\u00f3n de punto de venta eficaz, que garantiza disponibilidad, visibilidad y ejecuci\u00f3n correcta en el momento clave: cuando el consumidor toma su decisi\u00f3n de compra. Gesti\u00f3n del punto de venta por expertos En Primer Impacto somos tu partner [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7920","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gesti\u00f3n de punto de venta - Primer impacto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gesti\u00f3n de punto de venta - Primer impacto\" \/>\n<meta property=\"og:description\" content=\"Gesti\u00f3n de Punto de Venta para potenciar el sell-out Una estrategia de marca se completa con una gesti\u00f3n de punto de venta eficaz, que garantiza disponibilidad, visibilidad y ejecuci\u00f3n correcta en el momento clave: cuando el consumidor toma su decisi\u00f3n de compra. Gesti\u00f3n del punto de venta por expertos En Primer Impacto somos tu partner [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta\/\" \/>\n<meta property=\"og:site_name\" content=\"Primer impacto\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-19T11:06:11+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/\",\"url\":\"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/\",\"name\":\"Gesti\u00f3n de punto de venta - Primer impacto\",\"isPartOf\":{\"@id\":\"https:\/\/primer-impacto.com\/#website\"},\"datePublished\":\"2025-12-03T14:31:44+00:00\",\"dateModified\":\"2025-12-19T11:06:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/primer-impacto.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gesti\u00f3n de punto de venta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/primer-impacto.com\/#website\",\"url\":\"https:\/\/primer-impacto.com\/\",\"name\":\"Primer impacto\",\"description\":\"Especialistas en servicios en el Punto de Venta\",\"publisher\":{\"@id\":\"https:\/\/primer-impacto.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/primer-impacto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/primer-impacto.com\/#organization\",\"name\":\"Primer Impacto\",\"url\":\"https:\/\/primer-impacto.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png\",\"contentUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png\",\"width\":377,\"height\":377,\"caption\":\"Primer Impacto\"},\"image\":{\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gesti\u00f3n de punto de venta - Primer impacto","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta\/","og_locale":"pt_PT","og_type":"article","og_title":"Gesti\u00f3n de punto de venta - Primer impacto","og_description":"Gesti\u00f3n de Punto de Venta para potenciar el sell-out Una estrategia de marca se completa con una gesti\u00f3n de punto de venta eficaz, que garantiza disponibilidad, visibilidad y ejecuci\u00f3n correcta en el momento clave: cuando el consumidor toma su decisi\u00f3n de compra. Gesti\u00f3n del punto de venta por expertos En Primer Impacto somos tu partner [&hellip;]","og_url":"https:\/\/primer-impacto.com\/pt\/gestion-punto-de-venta\/","og_site_name":"Primer impacto","article_modified_time":"2025-12-19T11:06:11+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/","url":"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/","name":"Gesti\u00f3n de punto de venta - Primer impacto","isPartOf":{"@id":"https:\/\/primer-impacto.com\/#website"},"datePublished":"2025-12-03T14:31:44+00:00","dateModified":"2025-12-19T11:06:11+00:00","breadcrumb":{"@id":"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/primer-impacto.com\/gestion-punto-de-venta\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/primer-impacto.com\/gestion-punto-de-venta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/primer-impacto.com\/"},{"@type":"ListItem","position":2,"name":"Gesti\u00f3n de punto de venta"}]},{"@type":"WebSite","@id":"https:\/\/primer-impacto.com\/#website","url":"https:\/\/primer-impacto.com\/","name":"Primer impacto","description":"Especialistas en servicios en el Punto de Venta","publisher":{"@id":"https:\/\/primer-impacto.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/primer-impacto.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/primer-impacto.com\/#organization","name":"Primer Impacto","url":"https:\/\/primer-impacto.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/","url":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png","contentUrl":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png","width":377,"height":377,"caption":"Primer Impacto"},"image":{"@id":"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/pages\/7920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/comments?post=7920"}],"version-history":[{"count":185,"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/pages\/7920\/revisions"}],"predecessor-version":[{"id":8188,"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/pages\/7920\/revisions\/8188"}],"wp:attachment":[{"href":"https:\/\/primer-impacto.com\/pt\/wp-json\/wp\/v2\/media?parent=7920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}