{"id":6407,"date":"2023-10-04T16:04:18","date_gmt":"2023-10-04T16:04:18","guid":{"rendered":"https:\/\/primer-impacto.com\/?p=6407"},"modified":"2024-02-27T18:34:48","modified_gmt":"2024-02-27T18:34:48","slug":"caso-de-exito-calculo-roi","status":"publish","type":"post","link":"https:\/\/primer-impacto.com\/en\/caso-de-exito-calculo-roi\/","title":{"rendered":"CALCULANDO EL ROI PARA DEFINIR LA MEJOR ESTRATEGIA"},"content":{"rendered":"<h3 class=\"wp-block-heading\">CASO DE \u00c9XITO FARMACIA<\/h3>\n\n\n\n<p>Descubre c\u00f3mo ayudamos a definir la estrategia de uno de nuestros clientes, a trav\u00e9s del c\u00e1lculo del ROI.<\/p>\n\n\n\n<p>Una destacada empresa de productos de salud, higiene y bienestar, nos plante\u00f3 un nuevo reto: <strong>identificar las acciones \u00f3ptimas a realizar en el punto de venta y as\u00ed definir la estrategia del pr\u00f3ximo a\u00f1o.<\/strong> Para conseguirlo, nos propusimos calcular el retorno de la inversi\u00f3n de cada una de las acciones que hab\u00edamos realizado durante el \u00faltimo a\u00f1o, pero para poder iniciar los c\u00e1lculos deb\u00edamos superar tres grandes retos.  \u00a1Los resultados fueron simplemente sorprendentes!<\/p>","protected":false},"excerpt":{"rendered":"<p>CASO DE \u00c9XITO FARMACIA Descubre c\u00f3mo ayudamos a definir la estrategia de uno de nuestros clientes, a trav\u00e9s del c\u00e1lculo del ROI. Una destacada empresa de productos de salud, higiene y bienestar, nos plante\u00f3 un nuevo reto: identificar las acciones \u00f3ptimas a realizar en el punto de venta y as\u00ed definir la estrategia del pr\u00f3ximo [&hellip;]<\/p>","protected":false},"author":1,"featured_media":6433,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[256],"tags":[270,313],"class_list":["post-6407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visibilidad","tag-casos-de-exito","tag-iframe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calcula el ROI para otimizar tu estrategia - Primer impacto<\/title>\n<meta name=\"description\" content=\"Calcula el ROI (Retorno sobre la Inversi\u00f3n) y optimiza tus acciones para obtener los mejores resultados en tu PDV.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primer-impacto.com\/en\/caso-de-exito-calculo-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calcula el ROI para otimizar tu estrategia - Primer impacto\" \/>\n<meta property=\"og:description\" content=\"Calcula el ROI (Retorno sobre la Inversi\u00f3n) y optimiza tus acciones para obtener los mejores resultados en tu PDV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primer-impacto.com\/en\/caso-de-exito-calculo-roi\/\" \/>\n<meta property=\"og:site_name\" content=\"Primer impacto\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T16:04:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-27T18:34:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/10\/LinkedIn-mobile-format-27-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/person\/a5fde16f13962a866147b25c0e3f6629\"},\"headline\":\"CALCULANDO EL ROI PARA DEFINIR LA MEJOR ESTRATEGIA\",\"datePublished\":\"2023-10-04T16:04:18+00:00\",\"dateModified\":\"2024-02-27T18:34:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/\"},\"wordCount\":113,\"publisher\":{\"@id\":\"https:\/\/primer-impacto.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/10\/LinkedIn-mobile-format-27-1.png\",\"keywords\":[\"Casos de \u00e9xito\",\"iframe\"],\"articleSection\":[\"Visibilidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/\",\"url\":\"https:\/\/primer-impacto.com\/caso-de-exito-calculo-roi\/\",\"name\":\"Calcula el ROI para otimizar tu estrategia - 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