{"id":5565,"date":"2023-02-02T09:00:07","date_gmt":"2023-02-02T09:00:07","guid":{"rendered":"https:\/\/primer-impacto.com\/?p=5565"},"modified":"2023-05-30T09:58:30","modified_gmt":"2023-05-30T09:58:30","slug":"factores-que-determinan-la-fidelidad-hacia-una-marca","status":"publish","type":"post","link":"https:\/\/primer-impacto.com\/en\/factores-que-determinan-la-fidelidad-hacia-una-marca\/","title":{"rendered":"Factors that determine loyalty to a brand"},"content":{"rendered":"<p>Que la fidelizaci\u00f3n de los consumidores es clave para todas las marcas no es ninguna novedad, pero se vuelve especialmente relevante en tiempos de crisis e inflaci\u00f3n.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Fidelidad hacia una marca<\/h2>\n\n\n\n<p>\u00bfCu\u00e1les son los principales factores que toman en cuenta los consumidores a la hora de elegir a una marca? \u00bfC\u00f3mo lograr enamorarlos y fidelizarlos?\ud83d\udd1d Intentamos responder estas preguntas en esta infograf\u00eda que preparamos a partir de un estudio realizado por Capterra \ud83d\udc47&nbsp;<\/p>\n\n\n\n<p>Y t\u00fa, \u00bfqu\u00e9 opinas?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"802\" height=\"1024\" src=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca-802x1024.png\" alt=\"\" class=\"wp-image-5566\" srcset=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca-802x1024.png 802w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca-235x300.png 235w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca-768x980.png 768w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca-9x12.png 9w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/02\/Infografia-PI-Fidelidad-hacia-una-marca.png 1177w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#f3003a\">Encuentra <a href=\"https:\/\/primer-impacto.com\/en\/la-importancia-de-los-promotores-en-el-sector-tecnologico\/\">AQU\u00cd<\/a> informaci\u00f3n sobre los&nbsp;beneficios de contar con promotores punto de venta en el sector de tecnolog\u00eda.<\/h2>","protected":false},"excerpt":{"rendered":"<p>Que la fidelizaci\u00f3n de los consumidores es clave para todas las marcas no es ninguna novedad, pero se vuelve especialmente relevante en tiempos de crisis e inflaci\u00f3n.\u00a0 Fidelidad hacia una marca \u00bfCu\u00e1les son los principales factores que toman en cuenta los consumidores a la hora de elegir a una marca? \u00bfC\u00f3mo lograr enamorarlos y fidelizarlos?\ud83d\udd1d [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[306,255],"class_list":["post-5565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-fidelidad","tag-infografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factores para fidelizar consumidores - Primer impacto<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/primer-impacto.com\/en\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factores para fidelizar consumidores - Primer impacto\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/primer-impacto.com\/en\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Primer impacto\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T09:00:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T09:58:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/person\/a5fde16f13962a866147b25c0e3f6629\"},\"headline\":\"Factores que determinan la fidelidad hacia una marca\",\"datePublished\":\"2023-02-02T09:00:07+00:00\",\"dateModified\":\"2023-05-30T09:58:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\/\/primer-impacto.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png\",\"keywords\":[\"fidelidad\",\"Infograf\u00eda\"],\"articleSection\":[\"Novedades\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\",\"url\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\",\"name\":\"Factores para fidelizar consumidores - Primer impacto\",\"isPartOf\":{\"@id\":\"https:\/\/primer-impacto.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png\",\"datePublished\":\"2023-02-02T09:00:07+00:00\",\"dateModified\":\"2023-05-30T09:58:30+00:00\",\"description\":\"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.\",\"breadcrumb\":{\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage\",\"url\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png\",\"contentUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png\",\"width\":800,\"height\":600,\"caption\":\"Millennials y gen z\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/primer-impacto.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Factores que determinan la fidelidad hacia una marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/primer-impacto.com\/#website\",\"url\":\"https:\/\/primer-impacto.com\/\",\"name\":\"Primer impacto\",\"description\":\"Especialistas en servicios en el Punto de Venta\",\"publisher\":{\"@id\":\"https:\/\/primer-impacto.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/primer-impacto.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/primer-impacto.com\/#organization\",\"name\":\"Primer Impacto\",\"url\":\"https:\/\/primer-impacto.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png\",\"contentUrl\":\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png\",\"width\":377,\"height\":377,\"caption\":\"Primer Impacto\"},\"image\":{\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/person\/a5fde16f13962a866147b25c0e3f6629\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/primer-impacto.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d4580a48cd1910cc51e0dfd3fd063c0caadea953e64fb47c872043d240ffeab?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d4580a48cd1910cc51e0dfd3fd063c0caadea953e64fb47c872043d240ffeab?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/primer-impacto.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Factores para fidelizar consumidores - Primer impacto","description":"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/primer-impacto.com\/en\/factores-que-determinan-la-fidelidad-hacia-una-marca\/","og_locale":"en_GB","og_type":"article","og_title":"Factores para fidelizar consumidores - Primer impacto","og_description":"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.","og_url":"https:\/\/primer-impacto.com\/en\/factores-que-determinan-la-fidelidad-hacia-una-marca\/","og_site_name":"Primer impacto","article_published_time":"2023-02-02T09:00:07+00:00","article_modified_time":"2023-05-30T09:58:30+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#article","isPartOf":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/"},"author":{"name":"admin","@id":"https:\/\/primer-impacto.com\/#\/schema\/person\/a5fde16f13962a866147b25c0e3f6629"},"headline":"Factores que determinan la fidelidad hacia una marca","datePublished":"2023-02-02T09:00:07+00:00","dateModified":"2023-05-30T09:58:30+00:00","mainEntityOfPage":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/"},"wordCount":111,"publisher":{"@id":"https:\/\/primer-impacto.com\/#organization"},"image":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png","keywords":["fidelidad","Infograf\u00eda"],"articleSection":["Novedades"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/","url":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/","name":"Factores para fidelizar consumidores - Primer impacto","isPartOf":{"@id":"https:\/\/primer-impacto.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage"},"image":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png","datePublished":"2023-02-02T09:00:07+00:00","dateModified":"2023-05-30T09:58:30+00:00","description":"\u00bfCu\u00e1les son los principales factores para fidelizar a los consumidores? Te lo explicamos todo en este post.","breadcrumb":{"@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#primaryimage","url":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png","contentUrl":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/Portadas-2-23.png","width":800,"height":600,"caption":"Millennials y gen z"},{"@type":"BreadcrumbList","@id":"https:\/\/primer-impacto.com\/factores-que-determinan-la-fidelidad-hacia-una-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/primer-impacto.com\/"},{"@type":"ListItem","position":2,"name":"Factores que determinan la fidelidad hacia una marca"}]},{"@type":"WebSite","@id":"https:\/\/primer-impacto.com\/#website","url":"https:\/\/primer-impacto.com\/","name":"Primer impacto","description":"Especialistas en servicios en el Punto de Venta","publisher":{"@id":"https:\/\/primer-impacto.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/primer-impacto.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/primer-impacto.com\/#organization","name":"Primer Impacto","url":"https:\/\/primer-impacto.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/","url":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png","contentUrl":"https:\/\/primer-impacto.com\/wp-content\/uploads\/2022\/07\/logo_pi.png","width":377,"height":377,"caption":"Primer Impacto"},"image":{"@id":"https:\/\/primer-impacto.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/primer-impacto.com\/#\/schema\/person\/a5fde16f13962a866147b25c0e3f6629","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/primer-impacto.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d4580a48cd1910cc51e0dfd3fd063c0caadea953e64fb47c872043d240ffeab?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d4580a48cd1910cc51e0dfd3fd063c0caadea953e64fb47c872043d240ffeab?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/primer-impacto.com"]}]}},"_links":{"self":[{"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/posts\/5565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/comments?post=5565"}],"version-history":[{"count":4,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions"}],"predecessor-version":[{"id":6081,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/posts\/5565\/revisions\/6081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/media\/4193"}],"wp:attachment":[{"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/media?parent=5565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/categories?post=5565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer-impacto.com\/en\/wp-json\/wp\/v2\/tags?post=5565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}