Retail training

What do you need?

Technical training for sales staff (indirect sale)

Point-of-sale training in product expertise and sales techniques (identification of opportunities, sales arguments and cross selling) to encourage customer service staff to recommend our products

Scheduling of visits according POS interest and staff availability (planned visit)

we adapt the time of the training and presentation (at the counter or in a separate room) according to the staff available

We schedule visits at key times (non-peak hours, shifts) to maximize trainer’s visit at the point of sale

Management of POS material

Delivery of test products, samples, testers and sales arguments

Placement of visibility material (shelf, dummy products and small-format vinyls)

Hand-in support materials to help staff in selling the products (sales folder)

Direct Sales Support

Minimisation of out-of-stocks (recommended order)

Introduction of new SKUs to expand the product range after the training

As we do


Types of training: product expertise, training for sales staff (sales techniques), product rollout

On-going support and training (team leader/trainer)

Quality control (mystery shopper, for instance) and analysis of quality metrics

Follow up of KPIs to verify the effectiveness of training (sell-out data, spontaneous and suggested recommendations, staff trained, etc.)

Constant motivation of trainers

Advanced reporting tools for rapid decision-making and on-going improvement

Centralised coordination with an accounts executive who shall actively lead the team, optimising their performance

Coordination with other agents to reinforce final sales (network of sales representatives, KAM, marketing and distribution)


Extensive technical training in conjunction with the manufacturer to facilitate understanding and sales arguments

Training in sales techniques (identification of opportunities, sales pitching and cross selling)

Regular training sessions and on-the-job support for the head executive (or team leader) to conduct an appraisal of the work undertaken (at points of sale)


Communication with sales representatives to turn identified opportunities into sales (increasing sell-in)

Take into account and inclusion of the priorities established by sales reps when planning the visits.

Consideration and inclusion of the priorities established by sales staff in the planning of visits

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