Permanent promoters
What do you need?
Permanent Sales Promoters
Carrefour, Alcampo, El Corte Inglés, OTC chemists, technology stores, DIY, etc., to promote and sell your product directly to the final customers on an on-going basis
Brand management at the point of sale
Integrated management of the team of permanent promoters at the point of sale to boost the sell out of the products we represent
Organisation of working hours and shifts according to each point of sale’s peak times (analysis conducted internally)
On-going work to avoid out-of-stocks, increase stocks during peak season, early identification of incidences, push retailers orders and increase number of minimum units for automatic orders in retailers system
Negotiation of second placements directly with the section manager
Preferential visibility of the product displayed and placement of POS advertising materials to enhance visibility
As we do
SELECTION AND TRAINING OF PROMOTERS
Support and on-going training (team leader/trainer)
Quality control (mystery shopper, for instance) and analysis of quality metrics
Constant tracking of sales and activity (online information, summary reports and BI tool)
Team motivation mechanisms
Advanced reporting tools for rapid decision-making and on-going improvement
Thorough training (product expertise, sales techniques and product visibility)
Design of aggressive remuneration system (mostly focussed on immediate results)
Centralised coordination with an accounts executive who will actively lead the team, optimising their performance
Coordination with other agents to boost final sales (section manager, KAM, marketing and distribution)