{"id":6036,"date":"2023-05-19T12:22:39","date_gmt":"2023-05-19T12:22:39","guid":{"rendered":"https:\/\/primer-impacto.com\/?p=6036"},"modified":"2023-05-30T09:36:13","modified_gmt":"2023-05-30T09:36:13","slug":"crecimiento-del-gasto-en-tienda-fisica-entre-millennials-y-gen-z","status":"publish","type":"post","link":"https:\/\/primer-impacto.com\/cat\/crecimiento-del-gasto-en-tienda-fisica-entre-millennials-y-gen-z\/","title":{"rendered":"Millennials y Gen Z: Crecimiento del gasto en tienda f\u00edsica"},"content":{"rendered":"<p>Todos asociamos a las nuevas generaciones con lo digital\u2026 pero, seg\u00fan el estudio \u2018Four Ways Younger Shoppers Wil (and Won\u2019t) Change Retail\u2019, elaborado por Bain &amp; Company en colaboraci\u00f3n con Google sobre los h\u00e1bitos de compra generacionales, tanto millennials como Generaci\u00f3n Z han concentrado el 38% de su gasto en compras en tiendas f\u00edsicas durante los \u00faltimos seis meses, apenas cinco puntos menos que la Generaci\u00f3n X y no muy lejos del 53% atribuido a los boomers y los consumidores de m\u00e1s edad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Millennials y Gen Z<\/h2>\n\n\n\n<p>A esta generaci\u00f3n le gusta sentir la libertad de elegir d\u00f3nde comprar y, despu\u00e9s de la pandemia, ha quedado claro que quieren seguir comprando en tiendas f\u00edsicas&nbsp;<\/p>\n\n\n\n<p>Y t\u00fa, \u00bfqu\u00e9 opinas?<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"802\" height=\"1024\" data-id=\"6037\" src=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29-802x1024.png\" alt=\"\" class=\"wp-image-6037\" srcset=\"https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29-802x1024.png 802w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29-235x300.png 235w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29-768x980.png 768w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29-9x12.png 9w, https:\/\/primer-impacto.com\/wp-content\/uploads\/2023\/05\/Infografia-PI-29.png 1108w\" sizes=\"(max-width: 802px) 100vw, 802px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-medium-font-size\" style=\"color:#f3003a\"><a href=\"https:\/\/primer-impacto.com\/cat\/por-que-el-consumidor-prefiere-realizar-las-compras-en-la-tienda-fisica\/\">Descubre por qu\u00e9 el consumidor prefiere realizar las compras en tienda f\u00edsica<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Todos asociamos a las nuevas generaciones con lo digital\u2026 pero, seg\u00fan el estudio \u2018Four Ways Younger Shoppers Wil (and Won\u2019t) Change Retail\u2019, elaborado por Bain &amp; Company en colaboraci\u00f3n con Google sobre los h\u00e1bitos de compra generacionales, tanto millennials como Generaci\u00f3n Z han concentrado el 38% de su gasto en compras en tiendas f\u00edsicas durante [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4193,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[302,255,301,292],"class_list":["post-6036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novedades","tag-gen-z","tag-infografia","tag-millennials","tag-tienda-fisica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Millennials y Gen Z: Compras en tienda f\u00edsica - Primer impacto<\/title>\n<meta name=\"description\" content=\"Millennials y Gen Z: les gusta sentir la libertad de elegir d\u00f3nde comprar. 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